Wednesday, June 25, 2008

"turn up the tv, my food is crunching too loud in my mouth."

I'd like to take a moment to acknowledge Post Cereal on new "Honey Bunches of Oats with just the Bunches". Now for clarity's sake and in response to a recent facebook post, this does not mean bunches, minus the oats and honey. As the literal interpretation of the name suggests, a "bunch" consists "of oats" with honey as a binding element of the overall cluster. This new cereal is without any of the flakes and such, leaving the consumer with only the clusters or "bunches" (it's basically a granola cereal). I give Post two thumbs up for taking the initiative in a new direction. This former "old person cereal", as the wise Tommy Bruce once put it, has now been reduced to a more youthful and exciting quality. More satisfying crunch, less soggy heartbreak. It's a shame more companies don't catch on to the "why didn't we think of this before?" trend as perpetuated by a few standouts. One might allude to positive innovations such as Smuckers Uncrustables pb&j sandwiches (without the crust) that gained a following in the early 2000's ,or the late 90's sensation of Gogurt yogurt, a real light bulb idea that generated much talk in the portable snack sector.







...I only wish I could have been there for the corn dog.

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